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Fred Perry Pulls Polo Shirts Embraced by Proud Boys

Fred Perry Pulls Polo Shirts Embraced by Proud Boys

For years, executives at British retailer Fred Perry have tried to distance themselves from the Neo-fascists who love their clothes. Now, the brand has pulled one of the most recognizable Proud Boys uniforms from American stores.

The same week that hundreds of Proud Boys marched in Portland, Fred Perry released a statement on its website announcing that the black and yellow-tipped polo shirt appropriated by members of the far-right hate group will not be sold in the United States or Canada “until we’re satisfied that its association with the Proud Boys has ended.” (The shirt has not been sold in this country since September 2019.)

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