Perfume-O-Books

Perfume-O-Books

In 1960, Monarch Books announced the launch of Perfume-o-Books. These were books infused with perfume.

They had plans to use a saddle-leather scent for westerns, floral odors for flower-arrangement books, and food scents for cookbooks.

All of which seemed logical. However, they decided to launch the line with three movie tie-in titles: “The Enemy General,” by Dan Pepper, “The Stranglers of Bombay,” by Stuart James, and “The Brides of Dracula,” by Dean Owen. These three titles were each infused with a “Chanel 5 type perfume.”

They seem like very odd titles to have been perfumed. And evidently the perfume didn’t appreciably help sales, because no more perfume-o-book titles were ever printed.

Richmond Times Dispatch – Apr 17, 1960

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